I Saw Hailey Bieber Wearing Fila, So I Thrifted Vintage Fila...

Specific Brands to Thrift Before Celebs Make Them Expensive Again

I don’t doom scroll—I thrift scroll. Thrifting is my drug of choice, and frankly, there are worse addictions (looking at you, overpriced matcha lattes). I can—and absolutely will—spend hours sifting through racks because, to me, it’s like history class, but without the pop quizzes. As a pop culture girlie, every thrift store feels like a chaotic little museum, filled with relics from my favorite Y2K icons, forgotten fashion trends, and TV wardrobes that shaped my personality.

And now, thanks to the internet, I don’t even have to leave my house to go down a secondhand rabbit hole. If I’m rewatching The OC for the 100th time (which, let’s be real, I am), I can pause mid-episode, Google what top Summer is wearing, and immediately find 17 dupes from the same era. It’s a dangerous game, but somebody’s gotta play it. Plus, with every celeb and their stylist digging into the fashion archives, thrifting is hands down the best way to stay ahead of the trends—without spending your entire paycheck.

So, let’s get into it: here’s your ultimate guide to the brands worth hunting for while thrifting, based on trend forecasting, pop culture tea, and which celebs I think are about to make them cool again.

Also Shout out to Depop,

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,

The RealReal

, and Ebay for fueling my addiction - lets work together.

90s FILA:

Examples Found on Ebay + Depop

Hailey Bieber just announced a partnership with FILA—which means, like clockwork, everyone is about to start wearing FILA again (hopefully not the chunky sneakers). Based on her campaign, expect a major comeback of ‘90s-style crewnecks and sporty skirts. Plus, it’s time to ditch the all-neutral athleisure—bold colors and playful vibes are officially back. Stay ahead of the trend and thrift accordingly!

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Vintage Morgan De Toi:

Examples Found on Ebay + Depop

Morgan de Toi, or simply Morgan, was a powerhouse in ‘90s and early 2000s fashion—and it’s poised for a major comeback. Imagine if Sabrina the Teenage Witch and Bella Hadid shared a closet—that’s the Morgan aesthetic. Think embellished graphic tees, flirty floral dresses, and that perfect blend of Y2K charm and French-girl cool. Mark my words: this summer, all the girlies will be wearing it.

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Cache:

Examples Found on Ebay + Depop

If there’s one brand I genuinely believe is primed for a major comeback, it’s mall-favorite Caché. Known for its glamorous, body-hugging silhouettes and bold prints, Caché was the go-to spot for statement prom dresses, night-out looks, and upscale casualwear in the late ‘90s and early 2000s.

With celebrities now reviving vintage Roberto Cavalli and Jean Paul Gaultier—whether on the red carpet or in paparazzi shots leaving Sushi Park—it’s only a matter of time before Caché’s signature aesthetic resurfaces. I can easily see high schoolers bringing back its iconic prom dresses and every cool girl embracing its loud, eye-catching prints. If Y2K fashion continues its hold, a Caché revival feels inevitable.

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Custo Barcelona:

Examples Found on Ebay + Depop+

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I always see my FAVE thrift queen Macy Eleni (btw buy her book its the thrift bible) rave about Custo Barcelona - and now its one of my fave finds. Custo Barcelona was a staple of late ‘90s and early 2000s fashion, known for its bold prints, vibrant colors, and eclectic, patchwork-style designs. With Y2K trends making a strong comeback, it wouldn’t be surprising to see vintage Custo pieces resurface more and more on your feeds.

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Hervé Léger:

Examples Found on Ebay + Depop

The Hervé Léger bandage dress will always bring back memories of simpler times—those early Keeping Up with the Kardashians seasons, an era when social media required a computer, and, most importantly, when bodycon dresses did what SKIMS does now. I have a strong feeling they’re about to make a swift comeback, gracing the feeds of social media icons like Alix Earle. If you want one, now’s the time to buy before the hype drives prices up again.

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90s / Early 2000s Mossimo:

Examples Found on Ebay + Depop

You either grew up watching Full House or Olivia Jade’s vlogs—and both tie back to Mossimo, since its founder, Mossimo Giannulli, is Olivia’s dad and Aunt Becky’s (Lori Loughlin’s) real-life husband.

In the ‘90s, Mossimo was a top streetwear brand, known for its bold graphics and California-cool aesthetic, worn by skaters, surfers, and celebrities. But like many cult-favorite labels, its cool factor faded after merging with Target in 2000, trading exclusivity for mainstream appeal.

That said, vintage Mossimo from its prime era still holds nostalgic value. If you can get your hands on original pieces, they’re definitely worth snagging—for both the style and the history.

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Victoria Secret Country:

Examples Found on Ebay + Depop

Yes, I’m old enough to remember receiving a Victoria’s Secret catalog (is it time for Botox?). While browsing old editions on Pinterest for inspiration, I came across Victoria’s Secret Country—a lesser-known sub-brand that once offered effortlessly chic, feminine clothing. The aesthetic feels like a blueprint for modern brands like Djerf Avenue and Frankies Bikinis, with its blend of relaxed silhouettes and romantic details. It would be a smart move for Victoria’s Secret to revisit its archives, but until then, thrifting vintage pieces is the next best thing.

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Now that we’ve taken a trip down memory lane—one online thrift cart at a time—I want to hear from you. What forgotten brands deserve a revival, and which celebrities do you see rocking these pieces next? Whether it’s a Y2K mall staple or a niche designer label from the past, drop your picks—I’m ready to add them to my list and keep an eye out for their inevitable comeback.

xoxo

GBT